General Economy

Business Model

Subscriptions

At it’s core, Subscription Plans are an integral component of our business and revenue generation strategy. Our Subscription Plans are divided into three broad categories:

  • Basic
  • Intermediate
  • Advanced

The Subscriptions are monthly, and will have a fee schedule as follows:

Description20232024202520262027
Basic557710
Intermediate1515202025
Advanced5050555570

Currency: USD ($)

Our current annual projections for the subscriber growth are as follows:

Description20232024202520262027
Basic300100003000080000120000
Intermediate505000150002000030000
Advanced10100040001000013000

Based on these projections, we plan to position ourselves in the market accordingly. With our excellent team of highly talented and skilled individuals, coupled with our marketing strategy, we are confident we can achieve these numbers, and our Valuation reflects the same.

Platform Commissions

We are an E-commerce company. Apart from the Monthly Subscriptions, our secondary source of revenue, will be through Platform Commissions, which will be charged as a percentage of the transaction value. We plan to offer a whole host of Tools, Widgets, and Individual Components - that are required to create a wholesome Web 3.0 experience for the users – through our platform. Since certain aspects of our platform will be Open-source, our aim is to collaborate with the best and brightest developers around the world, to create these Tools that they can then sell through our platform. We plan to make OWNverse an interactive and interconnected community, and a one-stop solution for Businesses, Developers, and Users alike.

Our projections for the Platform Commissions are as follows:

DescriptionTransaction Per Month
(#) of Transactions2023
0
2024
10000
2025
25000
2026
75000
2027
100000
Avg. Transaction ($)
Commission Rate
3
5%
4
7%
5
9%
6
9%
7
9%

Consulting and Partner Projects

With our pool of highly talented individuals and subject matter experts (SMEs), we aim to also generate a respectable revenue through our Consulting activities and collaborating on Partner Projects.

The revenue projections for this category are as follows:

Description20232024202520262027
Consulting200000240000280000310000350000
Partner Projects150000200000240000280000300000

Expensess

Salary

Being a Technology company, a significant portion of our Budget will be dedicated towards Salaries and Wages paid to Core Team members and Contractors. Since over the initial years, we plan on having a Remote Work Environment, our Rent and Property expenses will be little to none. More details with regards to Revenue and Expenses, will be shared during Investor presentations.

Miscellaneous – Other Expenses (Monthly)

Description20232024202520262027
Electricity2000.002140.002247.002314.002383.84
Server and Technology Costs3000.007000.009000.003000.003090.00
Legal4000.004280.004494.004628.824767.68
Insurance1000.001070.001123.501157.211191.92
Data Security500.00535.00561.75578.60595.96
Office Rent2000.002140.002247.002314.412383.84

Financial Modeling Assumptions

Financing Structure

DescriptionAmountCost of Capital Term (Yrs.)
Commercial Loan000
Debt000
Equity2,500,00025%5

Macro-economic

Our Macro-economic projections are as follows:

Description20232024202520262027
Inflation7%5%3%3%3%
Interest Rate Expectations (US10Y)4%3.25%2.50%2.50%2.50%
Economic ExpectationsRecessionRecoveryExpansionSteadySteady

Tax Rate (US)

20232024202520262027
Taxes30.00%30.00%30.00%30.00%30.00%
Federal21%21%21%21%21%
State9%9%9%9%9%

Human Resources

Core Team20232024202520262027
CEO11111
CMO11111
CTO11111
Project Owner01111
Art Director01111
DevOps00111
Community Manager0.51111
Project Manager01111
Team Lead11111
Frontend Developer01222
3D Engineer01222
Backend Developer01222
3D Generalist00111
3D Technical Artist00111
QA and Testers11111
Marketing Analyst00111
HR Manager00.5111
Finance Manager0.50.5111
Total Employees613212121

Valuation Methodology

Free Cash Flow to Equity (FCFE)

Free cash flow to equity is a measure of how much cash is available to the equity shareholders of a company after all expenses, reinvestment, and debt are paid. FCFE is a measure of equity capital usage.

Free cash flow to equity is composed of net income, capital expenditures, working capital, and debt. Net income is located on the company income statement. Capital expenditures can be found within the cash flows from the investing section on the cash flow statement.\ \ Working capital is also found on the cash flow statement; however, it is in the cash flows from the operations section. In general, working capital represents the difference between the company’s most current assets and liabilities.

These are short-term capital requirements related to immediate operations. Net borrowings can also be found on the cash flow statement in the cash flows from financing section. It is important to remember that interest expense is already included in net income, so you do not need to add back interest expense.

The Formula for FCFE

FCFE = Cash From Operations – Capex + Net Debt Issued

Source: https://www.investopedia.com/terms/f/freecashflowtoequity.asp

Cost of Capital (Rough Estimate) Valuation

10%15%20%25%
49,566,705.5339,443,326.1831,663,502.0725,620,328.43

Weighted Average Cost of Capital (WACC) Valuation

8%12%18%22%
55,099,316.6945,788,992.2835,081,563.1629,576,175.03

Discount Rate (Analytical Estimate)

Discount Rate Assumptions Risk Premiums
Risk-free Rate4%Beta4.00
Growth Rate2%Country0.00%
Discount Rate33.20%Sector16.96%
Company5.00%
Equity4.24%
Regulatory3.00%

Country: USA

FCFE Valuation (Analytical)

FCFE Valuation18,380,451.85

Currency: USD

Fund Raising Targets for Round #1:

Valuation
FCFE Valuation18,380,451.85
Cap Raise Target2,781,480.00
% Equity To Be Offered15.13%

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